Cengage Advantage Books: Culture Counts: A Concise Introduction to Cultural Anthropology
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Framed around the concept of culture, CULTURE COUNTS, 3rd Edition shows you how culture matters in driving and explaining human behavior, how culture is dynamic, and how it interrelates various cultural systems in adaptive (or maladaptive) ways. The book emphasizes why understanding culture is important for understanding the world today, and how humans can solve problems and effect positive change. The authors draw you into the book's concepts via engaging ethnographic storytelling and a conversational writing style that connects you to the topics. You'll focus on contemporary issues, issues of globalization, issues of gender, and issues of equalities and inequalities topics that are important to both the study of anthropology and your understanding of the world around you.
exploration of some of the key issues facing people in poor nations today. They include the presence of powerful multinational corporations, urbanization, population pressure, environmental degradation, migration, the effects of tourism, and of the revolution in electronic communication. The chapter opening essay describes wealth and poverty in several locations around the world. The “Bringing It Back Home” essay explores whether or not advances in technology are creating a world of increasing
determined the pace of work and the tasks performed. In the 1920s, one worker said simply, “The machine is my boss” (Meyer 2004). 133 134 CHAPTER 6 © Jeff Greenberg/PhotoEdit, Inc. In the past 200 years, jobs have become increasingly specialized. Repetitive, monotonous factory labor, such as the work in this sneaker factory in Mexico, altered people’s lives and led to new understandings of identity. Factory labor often led to new notions of identity. For example, in the 19th century, many
outside the university. Now they are increasingly employed in different capacities in consumer research, product design, and marketing. On the one hand, this results in a better fit between products and consumers as well as higher profits for corporations. From the PT Cruiser (partially designed by French anthropologist G. Clotaire Rapaille) to computer software, toothbrushes, cookware, and ethnobanking (developing banking services for ethnic target groups), anthropologists have made products
therefore his social position. Because marriage links groups together, having several wives from different groups within a society extends a man’s alliances. Thus, chiefs, headmen, and state leaders may take wives from many different groups or villages to increase their political power. Marriage, Family, and Kinship 159 Polygyny is found primarily in societies where plural wives—and their children—increase both a family’s labor supply and its productivity. For example, among the Tiwi of
System under which a husband lives with his wife’s family after marriage. avunculocal residence System under which a married couple lives with the husband’s mother’s brother. bilocal residence System under which a married couple has the choice of living with the husband’s or the wife’s family. 164 CHAPTER 7 Nuclear Families A nuclear family, consisting of a married couple and their children, is most often associated with neolocal residence. Only 5 percent of the world’s societies (which