The Myth of the Garage

The Myth of the Garage

Chip Heath

Language: English

Pages: 54

ISBN: B00755MHA4

Format: PDF / Kindle (mobi) / ePub


From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'.
In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:
- Why you should never buy another mutual fund ('The Horror of Mutual Funds')
- Why your gut may be more ethical than your brain ('In Defense of Feelings')
- How to communicate with numbers in a way that changes decisions ('The Gripping Statistic')
- Why the 'Next Big Thing' often isn't ('The Future Fails Again')
- Why you may someday pay $300 for a pair of socks ('The Inevitability of $300 Socks')
- And 12 others . . .

Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

Selling to Big Companies

Crash Course: The American Automobile Industry's Road from Glory to Disaster

All In: You, Your Business, Your Life

FDA in the Twenty-First Century: The Challenges of Regulating Drugs and New Technologies

 

 

 

 

 

 

 

 

 

 

 

 

 

 

training to master, and even people with CPR certification often freeze when a real person collapses, afraid they’ll screw up: How many times do I pump before doing a breath? The study suggested that all you need to do is call 911, then push hard and fast on the person’s chest until the ambulance arrives. That’s it. You’ve saved a life without getting your lips involved. Freeze here. The American Heart Association (AHA) had a brilliant innovation on its hands that could help a lot of people. But

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