The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools

The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools

Jacob Morgan

Language: English

Pages: 202

ISBN: 2:00205600

Format: PDF / Kindle (mobi) / ePub

Solve problems, seize opportunities, and ignite innovation with a powerful collaborative technology business strategy
"In today's global economy collaboration is key to building a connected, engaged, and sustainable organization. Jacob's book guides leaders on how to develop strategies to build this type of a 'Collaborative Organization.’”
—Vivek Kundra, Former Chief Information Officer of the United States of America

Everyone knows that the future of work is engaged employees who collaborate to get things done but struggle to figure out how to get there. Jacob’s book is a valuable strategic guide to help leaders deploy emerging collaboration technologies and strategies to ‘get there.’”
—Jonathan Becher, CMO of SAP

ManpowerGroup recognizes that in the Human Age, it is people that power the world of work and people are capable of much more when they collaborate to achieve their goals. Leaders looking to build this type of a Collaborative Organization should read this book."
—Denis Edwards, Senior Vice President, Global Chief Information Officer, ManpowerGroup

"A valuable strategic guide for organizations looking to tap the power of new social and collaborative tools to create more connected, engaged, and successful organizations."
Ed Coleman, Chairman and CEO, Unisys Corporation

"This book gets to the very real issues that companies of all sizes, in all industries, continue to face. Social and collaborative tools are certainly part of the picture, but Morgan goes beyond this to look at true enterprisewide collaboration that is inextricably tied to business strategy."
—Karen Quintos, Senior Vice President and Chief Marketing Officer, Dell

"The rise of social and collaborative technologies is driving a new type of business conversation. Morgan provides valuable insights on how companies can evaluate today's options and implement successful strategies and solutions to seize this opportunity."
—Paul Segre, President and CEO, Genesys, and former EVP, Alcatel-Lucent

"Most business leaders understand how critical collaborative tools are to the success of their companies. What they need now is a guide based on hard data and practical experiences that shows how to put those tools to work. Morgan fills that need with this book."
—Erik Brynjolfsson, coauthor, Race Against the Machine and Wired for Innovation, and Chair of the MIT Sloan Management Review

The value of collaboration is intuitive: we accomplish more, faster, better when we work as a team and play well with others. But collaboration at the scale and pace of modern enterprise isn’t simple, easy, or straightforward: harnessing the power of organizational collaboration requires the right mix of art and science, and an expert coach would sure be helpful. The Collaborative Organization provides a plan, real-world lessons, insights, and expertise born of broad-based research tempered by the rich and diverse experience of early pioneers.”
—Mark Yolton, SVP of SAP

"A fresh, honest, and actionable guide to internal collaboration. The Collaborative Organization delivers practical insight into what it takes to successfully launch, maintain, and evolve the initiatives that are designed to address collaboration challenges unique to your business. A valuable read."
—Nathan Bricklin, SVP and Head of Collaboration Strategy, Wells Fargo

About the Book:

While there are few guarantees in business these days, there is one simple truth we can all agree upon: Companies that embrace social and collaborative technologies and strategies stand the best chances of succeeding; those who don’t will fail.

Still, the question remains: How do you get the most out of these world-changing tools and how do you develop strategies to succeed?

Jacob Morgan, the cofounder of Chess Media Group, says that you have to start where it all begins--with your employees--and in The Collaborative Organization, he shows how to do it.

In this nuts-and-bolts guide, Morgan provides the information, insight, and strategic framework you need to use emergent collaborative software behind your company's firewall to solve business problems, unearth new opportunities, and drive innovation.

The Collaborative Organization takes you from the starting gate to the finish line of creating and executing a profit-driving, growthfocused strategy that leverages the power of social and collaborative technologies and strategies in your company. Learn all there is to know about: • Using collaborative technology to transform your business • Avoiding risks that come with making social technology part of your organizational DNA • Choosing the right software and technologies for your specific needs • Getting every employee on board • Assessing your organization's collaborative readiness • Building teams to lead collaboration • Motivating employees to make social technologies part of their everyday routine • Measuring and sustaining the success of your strategy
Dozens of case studies and contributions from companies from around the world, such as the Children's Hospital, the U.S. Department of State, UPS, Vanguard, and Pabst Brewing Co., clearly illustrate what works, what doesn't, and why.

Whether your company has 100 employees or 100,000, The Collaborative Organization gives you what you need to get everyone on board to foster lasting success and growth in today's uncertain but exciting business landscape.

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organization? I guarantee that many employees prefer not to share their information with anyone else. Let’s take a look at some of the employee-specific risks. Sharing Information That Others Can Take Credit For In many organizations lack of trust is a huge barrier that needs to be overcome; employees don’t always want to share what they are working on or what they have developed because anyone can see that information and subsequently use it and repurpose it. This is especially true in

people like or comment, and 100 read the post. If you keep in mind that formula, the value of the network you’re creating is easier to judge. Many site managers see comments and likes as being as important as the initial posts, since that shows the engagement, which is crucial to success. As your enterprise social environment grows, dedicated staff may be needed, the same type of staff that handles intranet communications and corporate bulletin boards. The difference is that the ease of use of

organization. What does it feel like? Carl Frappaolo is one of the leading practitioners when it comes to emergent collaboration strategy. Carl was formerly a principal at Information Architected, a consulting company where he worked with companies such as Google, Baxter, GlaxoSmithKline, and Alcoa, among many others. Today Carl is working at FSG (social impact consultants), where he is the director of knowledge management. Since Carl has such a broad and in-depth experience in emergent

packages were put together for all the employees, and a video was created with someone from the executive team supporting the initiative and was then distributed. Finally, a video tour of the platform was put together to help employees navigate the features. One of my favorite creative examples of an emergent collaboration roll-out came from Yum! Brands, the company behind the brands Taco Bell, KFC, Pizza Hut, Long John Silver’s, A&W Restaurants, and Wing-Street (around 38,000 restaurants in

organizations use: • Improvement in communication measured by quarterly surveys • Onboarding time for new employees • Executive insight into the organization • Activity on the platforms (comments, ideas shared, groups created, etc.) • Decrease in e-mail use • Improvement in rate of innovation • Improvement in company morale • Improvement in ease of finding people and information • Decreased travel costs These are just a few examples of things organizations can use as a starting point.

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