The Big Fish Experience: Create Memorable Presentations That Reel In Your Audience
Kenny Nguyen, Gus Murillo, Robert Killeen, Luke Jones
Language: English
Pages: 264
ISBN: 0071834923
Format: PDF / Kindle (mobi) / ePub
From one of Inc. magazine's "Coolest College Startups"―the revolutionary three-step method that will transform every presentation into an experience for the audience
Rid the world of bad presentations with:
Engaging Content + Memorable and Simple Design + Powerful Delivery
Together, these create an unforgettable experience for the audience, The Big Fish Experience.
Big Fish Presentations spends every day making the incomprehensible compelling; the mundane interesting; and the complex simple. Whether it’s a presentation about an idea, a product, a service, a business, or a cause, at its heart, it’s a story. The Big Fish Experience will help you tell yours. Learn how to:
CAPTIVATE
with the power of story, enticing visuals, and infectious enthusiasm
INSPIRE
with the perfect pitch, a strong message, and a call to action
ENGAGE
with supreme skill and confidence―and achieve your purpose every time
In this practical, step-by-step guide, you'll find proven techniques and expert tips on new presentation tools; innovative ways to deliver your ideas; case studies of presentations, which you can emulate immediately; and ways to recover if things go wrong.
Big Fish Presentations works with clients nationwide―from startups to Fortune 100 companies―to turn presentations into experiences by providing copywriting, presentation design, presentation training, and video production, using the latest, most innovative strategies.
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way. Make sure the audience knows what can happen if the villain wins. The higher the stakes, the more your listeners will care. • Constantly challenging your hero. The audience should never feel relaxed during your story. Keep throwing obstacles in your hero’s path. This works best when your audience becomes emo- 0071834923_Nguyen_02_r2.indd 34 11/16/15 6:26 PM THE STORY tionally invested in your hero’s well-being. This will also demonstrate that your hero can handle adversity and continue
Do a hand gesture of a squiggly line between whiteboards. [I promise this was way cooler in execution than on paper.] • Share where Dad is today. • This is the story my father told me when I needed encouragement to follow my passion and asked him for guidance. • This story helped me, and I hope it helps you follow your passion. • Life’s going to give you crazy turns, erasures, and scratches. • When it does, step back and remind yourself why you’re going to point B in the first place. That’s
arguments. In The Big Fish Experience, Kenny, Gus, Rob, and Luke take you through the entire process of planning, creating, and delivering presentations that will inform and inspire any audience. —David Hassell, CEO of 15Five 11/16/15 6:05 PM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 This book will help any presenter reimagine how presentations should be in this death-by-PowerPointfilled world. —Javier Farfan, VP of segment and cultural marketing at Verizon
presentation and a great meal require the proper atmosphere to be delivered effectively, if executed properly, both can result in a life-changing experience for the recipient. Think of the greatest meal you’ve ever had when creating your presentation. Think of all the elements that made the meal memorable and how it made you feel. In the same way, we remember the most powerful presentations we’ve witnessed in our lives. 0071834923_Nguyen_01_r2.indd 5 11/16/15 8:17 PM 6 The TheBig BigFish
SIMPLe CENTRAL MESSAGE We’ve successfully taken 200-slide presentations and reduced them to a single idea, so we can say unequivocally that there are no exceptions to refining your message. You just need to look over everything you have, remove the complexity, and focus on the main points. After you’ve done that, combine those points into a single sentence and build your presentation from there. Make your message known on every slide, but leave enough mystery for your listeners to bridge the
