The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months
Brian P. Moran
Format: PDF / Kindle (mobi) / ePub
The guide to shortening your execution cycle down from one year to twelve weeks
Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.
- Explains how to leverage the power of a 12 week year to drive improved results in any area of your life
- Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
- Authors are leading experts on execution and implementation
Turn your organization's idea of a year on its head, and speed your journey to success.
stance, a willingness to own your actions and results regardless of the circumstances. In the book Freedom and Accountability at Work: Applying Philosophic Insight to the Real World, the authors Peter Koestenbaum and Peter Block discuss accountability as follows: We have a small way of thinking about accountability. We think that people want to escape from being accountable. We believe that accountability is something that must be imposed. We have to hold people accountable, and we devise reward
the 12 Week Year to all areas of your life and be prepared for some amazing things to happen! Be encouraged! Part II Putting It All Together Part II provides additional insights and captures more than a decade of learning about what it takes to consistently apply the fundamentals of execution. We provide proven tools, templates, and tips to help you apply the 12 Week Year in a powerful way and achieve your goals. “A year from now you’ll wish you had started today!” Chapter 12
life changing. The Power of Commitments Commitment is the second of the three principles of the 12 Week Year. It is defined in the American Heritage Dictionary, Fourth Edition, as “The state of being bound emotionally or intellectually to a course of action, or to another person or persons.” A commitment is a conscious decision to take specific action to create a desired result. Commitments are powerful. In a way, commitment is accountability projected into the future. You decide
in time where the game ends and success or failure is proclaimed. The 12 Week Year creates a new endgame date for you to assess your success (or lack thereof). The great thing about having a 12 Week Year is that the deadline is always near enough that you never lose sight of it. It provides a time horizon that is long enough to get things done, yet short enough to create a sense of urgency and a bias for action. It’s human nature that we behave differently when a deadline approaches. We
life, and it is actually your life vision that gives traction and relevance to your business. That is why we begin with your personal vision, what you want your life to look like in the future. After that is established, we move on to what your business needs to look like in order to align with and enable your personal vision. The more personally compelling your vision is, the more likely it is that you will act upon it. It is your personal vision that creates an emotional connection to the daily