Smashing UX Design: Foundations for Designing Online User Experiences
Language: English
Pages: 446
ISBN: 0470666854
Format: PDF / Kindle (mobi) / ePub
The ultimate guide to UX from the world’s most popular resource for web designers and developers
Smashing Magazine is the world′s most popular resource for web designers and developers and with this book the authors provide the ideal resource for mastering User Experience Design (UX).
The authors provide an overview of UX and User Centred Design and examine in detail sixteen of the most common UX design and research tools and techniques for your web projects.
The authors share their top tips from their collective 30 years of working in UX including:
- Guides to when and how to use the most appropriate UX research and design techniques such as usability testing, prototyping, wire framing, sketching, information architecture & running workshops
- How to plan UX projects to suit different budgets, time constraints and business objectives
- Case studies from real UX projects that explain how particular techniques were used to achieve the client's goals
- Checklists to help you choose the right UX tools and techniques for the job in hand
- Typical user and business requirements to consider when designing business critical pages such as homepages, forms, product pages and mobile interfaces as well as explanations of key things to consider when designing for mobile, internationalization and behavioural change.
Smashing UX Design is the complete UX reference manual. Treat it as the UX expert on your bookshelf that you can read from cover-to-cover, or to dip into as the need arises, regardless of whether you have 'UX' in your job title or not.
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such as photos, video, reviews, or customer comments, this will be a very important requirement to fulfill. Demonstrate the benefits The benefits of the product and also the benefits of buying from this particular site are important to convey to the online customers. The key selling points and benefits of the product should be clear. The page must act as the salesperson. Make the customers feel they are getting a good price Online shoppers are often on the lookout for a deal and they will be
long, multi-part forms, show users how they are progressing. Label the steps and show where they are in the process. Keeping the number of steps down to a minimum is preferable, but dishonesty here will erode trust. Figure 28-2 illustrates some more forms using UX best practices. 1. Date fields: In most cases of date entry, use selection boxes instead of free text fields. This helps to avoid errors. Indicate required inputs with Day, Month, and Year as the default options. Using the names of
This identifies how user research can be far more than just involving users. Often you will see opportunities for features, content, and functionality that will meet some quite unexpected user needs. Once met, these can often result in significant increases in product performance as well as huge financial returns for the service provider. Following the research phase we developed some early prototypes of the different elements of the quoting process. This involved breaking the required set of
style, brand, and material. • Shortlist functionality has been added. • It is easy to share individual products and the shortlist. • The need to register before completing the purchase process has been removed. Figure 12-6: A user journey superimposed on a sitemap diagram Resources Communicating the User Experience by Richard Caddick and Steve Cable Mental Models by Indi Young Usability for the Web: Designing Web Sites that Work by Tom Brinck, Darren Gergle, and Scott D. Wood 100 Things
testing provides genuine evidence on which to base your design. It can be particularly helpful if there are conflicting requirements from different members of the client team. We generally run one-to-one testing sessions on wireframes using a think-aloud protocol. This means asking users to imagine they are using a real product and to tell us what they are thinking as they progress. This is a great way of eliciting answers to the same types of questions as outlined previously. Can they find what
