John Varvatos: Rock in Fashion

John Varvatos: Rock in Fashion

John Varvatos

Language: English

Pages: 272

ISBN: 0062009796

Format: PDF / Kindle (mobi) / ePub

In John Varvatos, the legendary designer reveals his perspective on how rock & roll music and style have influenced his own designs and fashion worldwide. Varvatos’s personally curated collection of more than 250 images are some of the most provocative ever shot by top rock photographers from the late 1960s to today, from the Rolling Stones to the Kings of Leon. The featured photographers are among the world’s finest, including Mick Rock, Bob Gruen, Elliott Landy, Danny Clinch, Lynn Goldsmith, and more. Also included are select images from Varvatos’s own advertising campaigns, featuring artists such as Slash, Iggy Pop, Scott Weiland, and Miles Kane. Varvatos’s captions and incisive commentary on the artist and his or her look accompany each image. Every chapter also contains numerous quotes from the musicians themselves, including Mick Jagger, Keith Richards, Iggy Pop, Jack White, Pete Townshend, Robert Plant, Steven Tyler, and Patti Smith. An extraordinary anthology of some of the finest images in rock & roll and the most influential rock looks in fashion and popular culture, this volume will delight music lovers, and fans of music photography, fashion, and fashion history.

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Wentzell. PATTERN MAKERS CHAPTER 9: BLACK-AND-WHITE GRAPHIC DESIGNS IAN HUNTER makes a statement in a very fitted checked suit. I love the attitude—and the fit of the pants. Photograph by Lynn Goldsmith. Op art–inspired graphics popped up in rock & roll clothes in the midto late 1960s, along with other fun prints that came out of London’s Carnaby Street and King’s Road boutiques. Some mod and postmod bands, like the Faces, found the occasional graphic black-and-white print shirts and jackets,

presenting it with your best abilities. If it takes acting or pushing yourself to do something you’ve never done before, then it’s worth it. I mean, I don’t want to see a regular guy walk out on stage. Fuck that! Imagine how disappointed you’d be if Michelangelo was just a normal guy. I don’t want to know that. Do you? I want to see something interesting, special, and beautiful. Something I haven’t seen before.” —Jack White, from AnOther Man, 2010 THE WHITE STRIPES’ Meg White and Jack White,

kittens; the next they’d look like a pack of biker chicks. Photograph by Bob Gruen. Metallic KO. Black leather and leopard spots made THE STOOGES (from left: Ron Asheton, Scott Asheton, James Williamson, and Iggy Pop) look like a street gang turned band. Check out Iggy’s eyes. Photograph by Mick Rock. THE RAMONES used to refer to their blue jeans, motorcycle jackets, and sneakers as their “uniform.” Their look will forever be the symbol of punk to the world. It continues and transcends

Michael Ochs Archive, Richard Phibbs, Neal Preston, Michael Putland, Wendy Lynch Redfern, Ron Richardson, Kate Simon, Lucky Singh, Angus Smythe, Frank Stefanko, Christopher Simon Sykes, Seth Tiven, Barrie Wentzell, Tom Wright, and Tom Zimberoff. Many thanks to my mentor Ralph Lauren and to Ryan Adams, Joe Perry, Chris Cornell, Iggy Pop, Perry Farrell, Franz Ferdinand, ZZ Top, Billy Gibbons, Cheap Trick, Rick Nielsen, Robin Zander, Tom Petersson, Velvet Revolver, Matt Sorum, Slash, Duff McKagan,

the beginning of starting my business, I launched a complete line for men that included tailored clothing, sportswear, outerwear, accessories, and shoes. Since then, my love of rock & roll and my love of fashion have merged. There wasn’t that much rock & roll in the brand when I started out, but there was some element in the line every season that had roots in my youth. Initially, I didn’t realize music would become such an important part of my company. But my passion for it is endless. If I

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