In Fashion: From Runway to Retail, Everything You Need to Know to Break Into the Fashion Industry

In Fashion: From Runway to Retail, Everything You Need to Know to Break Into the Fashion Industry

Annemarie Iverson

Language: English

Pages: 336

ISBN: 0307463834

Format: PDF / Kindle (mobi) / ePub


If you've ever dreamed of working at Vogue, photographing supermodels, or outfitting celebrities, In Fashion will equip you with everything you need to know to get an “in” into fashion. Former beauty and fashion news director of Harper's Bazaar and editor in chief of Seventeen, Annemarie Iverson—the outsider’s insider—knows just how to get noticed and stay on top. In Fashion is packed with her insightful tips, along with advice from leaders at Michael Kors, Bergdorf Goodman, Condé Nast, and more. Straightforward, honest, and insightful, Iverson has put together a book that will help you determine your best fashion career fit will providing a bird’s eye view into the most elite fashion companies. Along the way, you’ll learn what school may be best for you, as well as how to write a chic resume, handle the pressures of a fast-paced environment, hone your skills to make you a success in your ideal job, and more. 
 
The most comprehensive guide available for a notoriously competitive industry, In Fashion exposes all of its seams, with plenty of details on what it's like to work at dozens of of elite and cutting-edge companies. Whether you're just getting started or are considering a career switch, In Fashion offers all the resources you need to land your dream job in fashion.

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concept store. To find an idea and build it up.” FASHION DREAM NUMBER 2 Or to realize her own bag line, made from vintage couture fabrics. “I want to create something. I do feel I need someday to do my own project. To be free and independent.” CHILDHOOD DREAM REVISITED After her stint in the United States (and after being interviewed for this book), Christele has now happily returned to Paris with Prada to continue her visual merchandising work. HOT JOBS: STARTING YOUR OWN STORE? Then

responsible for the smell of your phone. Get it? The office cleaner might pass his or her dust cloth over it twice a year, but no one ever cleans it. In a perfect world, a plastic canister of Clorox wipes would occupy the spot next to your Mrs. Meyer’s and be used to rid the phone of its nastiness on a regular basis. Be actively inspired. You need a place to express your ideas, whether it’s a big blank black book, a small black blank book, or a bulletin board. Something that is not directly

create all the words and pictures in the magazine. An editor’s cool status is determined by how cool is the magazine and what exactly is his or her function there. The word advertising in a magazine means the noneditorial pages bought by companies who like the image of the magazine and want to be associated with it. It includes the business of publishing the magazine. If you start on the advertising or publishing side of the business, you are selling ad pages, and from there it’s almost

You like to be in the know culturally. More D answers than anything else means that you have the fierce and irrepressible qualities of a Seller. This is a vast category that encompasses working at a retail store, selling advertising at a magazine, working on the client side at an ad agency, and merchandising and/or selling a fashion line from the designer. Characteristics of a Seller: You are good with money—how to spend it and how to make it; you get commerce; you get other people. You

the next me, however, it wouldn’t be a bad idea. While fashion is big business and involves big brands, it is also craft, handmade and artisan; at any given moment, fashion pivots around a handful of key individuals, but it also touches everyone. Fashion is everywhere, but the heart of fashion is centered in a few fashion capitals of the world. Also, while fashion itself is highly accessible today thanks to the Internet, fashion careers are not. In Fashion understands all that. Almost every day,

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