Disrupt! Think Epic. Be Epic.

Disrupt! Think Epic. Be Epic.

Bill Jensen

Language: English

Pages: 224

ISBN: 0988879522

Format: PDF / Kindle (mobi) / ePub

Survival fact: The people who will succeed today are those who figure out how to benefit from, or take advantage of, continuous disarray, disorder and disruption.

Welcome to the age of continuous personal disruption. When even the most basic daily routines get swept up in a storm of ambiguity. When nothing is certain. When there is no perfect decision to be made.

That’s why author Bill Jensen identified the 25 habits most necessary for success in today’s crazy world.

Disrupt! is for everyone trying to do extraordinary things while driving through a shitstorm of relentless disruptions. Jensen uncovered these habits by going direct to the source ― the very people causing those disruptions.

100 great disruptive heroes: CEOs, inventors and scientists, entrepreneurs and freedom fighters, firefighters and doctors, geeks and a couple of freaks … masters of disruptive innovation and change.

Disruptive because they simply refuse to accept the status quo. Heroes because they are changing the rules of the game. Great because they are helping each of us change for the better. 

Consider their first five habits:

      • Habit 1: Question Everything

      • Habit 2: Audacity Matters

      • Habit 3: Kill What You Cherish Most

      • Habit 4: Do Epic Shit

      • Habit 5: Blow Stuff Up

…what emerges is the profile of a protrarian ― how to be someone who helps the company and its customers by pushing back on the status quo, creating positive disruptions. 

Jensen has created a master class in how to become a disruptive hero.  Behind it all is powerful storytelling: How a Batman costume in the first grade inspired a lifetime of innovation; how the death of a loved one forged unlimited audacity; how a national problem is creating the world’s best company; how one C-suite executive fights to keep failing.

Readers also get bonus tips beyond the book: A free How To Addendum with checklists for every habit and all the heroes’ interviews are on YouTube for additional viewing.

Bio: About the Author

Bill Jensen makes it easier to do great work.

Bill is today’s foremost expert on work complexity and cutting through clutter to what really matters. He has spent the past two decades studying how work gets done. (Much of what he’s found horrifies him.)

He is an internationally-acclaimed author and speaker who is known for provocative ideas, extremely useful content, and his passion for making it easier for everyone to work smarter, not harder. He is CEO of The Jensen Group, a change consulting firm he founded in 1985. Bill’s personal life fantasy is to bicycle around the globe via breweries.

Editorial Reviews:

“Rollicking, fast-paced, turbo-charged. Bill Jensen urges us to embrace the power of originality. Read this book, then go disrupt something!” ― William C. Taylor, Co-Founder, Fast Company; Author, Practically Radical

 “This is really, really cool. I actually sent this to my mom, which I almost never do.” ― Jamie Heywood, Chairman of PatientsLikeMe and one of 100 Great Disruptive Heroes

“Progress depends on the unreasonable man: George Bernard Shaw said that of his time. And Bill Jensen relentlessly champions that idea in ours. He’s collected the wisdom of some of the most successful unreasonable men and women in the world. You cannot afford miss any of their secrets in this masterful book!”― Michael Bungay Stanier, Senior Partner of Box of Crayons and author of Do More Great Work

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crazies. If you’re not already one of them, you need to study them. Apprentice under them. Hang with them. Learn everything you can from them. Because they are the ones who were born for this disruptive era. Shortly after his death, everyone at Apple headquarters came together to celebrate the life of Steve Jobs. During that day we heard Jobs’ voice, which was originally recorded for a classic Apple ad but never used … Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The

inspires you, I don’t think you can achieve satisfaction out of life. My dad thinks that everybody has to just suck it up, and stick to a job even when they don’t want to. I adamantly disagree.” 4. Never just suck it up. If being a full-time entrepreneur is not for you, then have lots of affairs on your boss. Living the blended life of an employee/entrepreneur is a great way to pursue your life’s work. Now Is the Time! Dr. Muhammad Yunus, founder of the Grameen Bank in Bangladesh and partner

universe, the true power in your network comes from paying forward to others that which has been done for you. The Power of Your Network Is Your Ability to Constantly Create New Teams Teams make work … work. And your network is what determines your ability to constantly build new teams based on the demands of the moment. There is perhaps no better example of this than the making of a movie. Hundreds, sometimes thousands, of people, most of whom have never worked together before, come together

conference afterwards I said ‘I’m very disappointed with the minister.’” Heimans is a 21st-century movement entrepreneur, and he encourages all of us to use our audacity to be the same. “Don’t look to institutions to make big change,” he pleads. “Maybe the most important way you can create change within institutions is to create something like an innovation team that’s protected from the institutional pathologies. The biggest and best value today is being created outside of big institutions.”

This, coming from an ex-McKinsey & Company consultant. Be ballsy. Get aggressive. Just make sure you use that audacity to make a difference. Getting Started … 1. Write down all your reasons and excuses for not being aggressive with your ideas and beliefs. 2. Give your excuses a Viking’s funeral: Burn the damn list! (See next chapter for more.) 3. Start being aggressive with your ideas and beliefs. Just do it. You knew how to do it as a child when you wanted something. Just channel the six-

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