Content is Currency: Developing Powerful Content for Web and Mobile

Content is Currency: Developing Powerful Content for Web and Mobile

Jon Wuebben

Language: English

Pages: 228

ISBN: 1857885732

Format: PDF / Kindle (mobi) / ePub

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn what types of content best suit your specific business, market, and industry; how key content tactics influence search engine rankings and sales conversion; how to leverage social media to connect with your target market; and how to merge the many elements of your web presence. Content is Currency can teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.

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good idea to go after a company or product rather than an individual. However, if you’re gutsy, have some proof for what you are claiming, and really want to gain some instant traffic, using this hook can give you instant credibility and build your reputation like wildfire. Most people love controversy, and when you use an attack hook, you stir it up. Making People Laugh—The Humor Hook Photoshop a funny picture or cartoon for the subject you are writing about and post it. Post a list that

a dinner table with friends can really help when I’m shooting a new video episode. What you do want to do is have an outline of points you want to cover in the video. Whether you’re shooting a thirty-minute program or a quick five-minute industry update, an outline really helps organize your thoughts. Take the process one step further, and storyboarding and scripting come into play. So what is a storyboard? It is a graphic organizer (like a series of illustrations or images) displayed in

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