Clean Tech Nation: How the U.S. Can Lead in the New Global Economy
Ron Pernick, Clint Wilder
Language: English
Pages: 320
ISBN: 0062088440
Format: PDF / Kindle (mobi) / ePub
From Ron Pernick and Clint Wilder, the authors of Clean Tech Revolution, comes the next definitive book on the Clean Tech industry. In Clean Tech Nation, they shine a light on the leaders at the forefront of the growing movement. USA Today called Pernick and Wilder’s groundbreaking first book, “one of the few instances in this genre that shows the green movement not in heartstring terms but as economically profitable.” Clean Tech Nation expands on their original idea to provide concrete analysis on the efforts of the U.S. and other countries in this area, and provides a clear way forward for the U.S. so that it can lead the pack as it competes with the rest of the world.
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perhaps unrealistically) for one million plug-in EVs on U.S. roads by 2015, consulting firm Roland Berger is estimating that more than 10 percent of new U.S. vehicles will be electric by 2020. But growing pains remain. In March 2012, sluggish sales of the Volt caused GM to halt all production for five weeks, temporarily idling 1,300 workers at company’s Detroit-Hamtramck production line in order to sell off excess inventory. GM, looking to sell 10,000 Volts in 2011, ended up selling only 7,671
governments can be major catalysts for clean-tech industry development and job creation with their purchasing power. All large urban areas procure vast amounts of electricity, vehicles, transportation fuel, food and water, sanitation services, building materials, and scores of other products and services that fall under the wide umbrella of clean tech. (See our clean-tech taxonomy chart in chapter 1.) So it’s not just a symbolic “walking the walk”—city governments can act as major customers,
to 500 million by 2000, and by 2010 the global passenger vehicle fleet had ballooned to 750 million. Driven by accelerated growth in China and India and sustained sales in the U.S., passenger vehicles are expected to total 1.5 billion by 2050. “It would be unrealistic to assume that a passenger fleet of this size will only be populated by gasoline-powered vehicles,” says a 2011 report from the Harvard Kennedy School. “One would have to assume either that the global transportation fleet will be
THE FINANCIERS Vinod Khosla Founder, Khosla Ventures Arguably the most high-profile venture capitalist funding clean tech—and certainly the most outspoken—Khosla founded his company in 2004 and manages about $2 billion in venture investments. Born in Delhi, India, Khosla became one of Silicon Valley’s most successful figures in high tech’s early heyday, cofounding Sun Microsystems (now part of Oracle) in 1982 and becoming its first chairman and CEO two years later. He then spent 18 years at
subversively advise students that if their studies are so disparate their advisers can’t discern a pattern, they’re probably on the right track,” he wrote in 2011. “Wonder in the bewilderness. Go wild. Mix thermodynamics with Chinese art history with cultural anthropology with naval architecture and you’ll learn how to learn.” William McDonough Founding principal, William McDonough + Partners; cofounder, McDonough Braungart Design Chemistry One of the world’s foremost green architects,
