Business Start-Up Kit
Steven D. Strauss
Format: PDF / Kindle (mobi) / ePub
An indispensable how-to guide from the small business columnist for USAToday.com.
Hundreds of thousands of people start their own businesses every year, and untold more dream about the possibility of becoming their own bosses. While entrepreneurship has its many potential rewards, it also carries unique challenges.
Steven D. Strauss, one of the nation’s foremost authorities on small business, has developed an easy-to-read compendium of everything an aspiring entrepreneur needs to start and succeed in business. He explains what works, and what doesn’t, while giving entrepreneurs scores of tips and hints. Readers will learn:
• Why following one’s passion is important when picking a business.
• How to analyze a franchise property.
• Which business form is best-corporation, partnership, or sole proprietorship.
• What funding options are available-from venture capital to SBA loans.
• How much to charge for goods or services.
• Why having more than one revenue stream is important.
• How to start a business on a shoestring.
• Strategies for growth once the business is up and running
Unlike other books on business formation, Strauss’s advice not only explains what steps to take, but also includes proven strategies, worksheets, forms to fill out, and success secrets. To that end, it is a business primer, step-by-step guide, and success strategies book all rolled into one.
just the beginning. The important thing to remember is that you will be spending a lot of time in this space, so make sure it reflects your temperament. The office items you buy and how you arrange them can make a world of difference in your productivity. 2 / The Home-Based Business Advantage ✎ Home Office Equipment Requirements Checklist □ Desk. You need a desk large enough for what you will be doing, but keep in mind that a huge desk can overpower a small room. In fact, a desk need not be
that distribute products similar to yours. Once you have spoken with a few, you will have a much clearer idea about which one may be best for you, as well as how to price your product properly to get it to market and begin generating some sales. Product Innovation Product innovation is one of the most sought after and talked about attributes in business. But all too often, innovation is more theory than practice because initiating and implementing an innovative product is rarely easy. It often
couple of bonehead moves, and only then, maybe, a home run. When Dr. Percy Spencer noticed that the chocolate bar in his pocket melted after standing near a magnetron tube, he realized that something unique had occurred. Yet it would take almost 20 years of trial and error before Raytheon could turn that into a microwave oven that could be used by the public. It’s risky business. Creating a great product and getting it out there often takes everything an entrepreneur has to offer. The financial
Explain specifically how you will reach these goals and what will happen in different economic environments. Do you want your business to get funded? Then write your business plan in plain English. Nothing turns off a reader more than lots of technical jargon that he or she cannot understand. Competition This section of your business plan should include all pertinent information about your competition, including the length of time they have been in business, where they are located, and what
Basic contract rules • How to avoid being considered negligent • How to protect your ideas and inventions via copyright, patent, and trademark law • Basic employer-employee regulations • The governmental regulation of your industry 3. Not having written agreements. All of your important business agreements should be in writing for several reasons. First, oral agreements are difficult to enforce and sometimes are not enforceable at all. More important, memories fade over time, people change their