100 Great Businesses and the Minds Behind Them

100 Great Businesses and the Minds Behind Them

Emily Ross

Language: English

Pages: 432

ISBN: 1402206313

Format: PDF / Kindle (mobi) / ePub

Inside the success of 100 Business Geniuses

Risk-loving entrepreneurs. Innovative geniuses. Self-starters and mavericks. The world's greatest businesses were built by unique people, each bringing their own style and savvy to the marketplace.

100 Great Businesses and the Minds Behind Them is a diverse and inspiring collections of great business stories. Covering a variety of success paths, brilliant strategies and engaging entrepreneurs, each profile explores the genius behind the greatest business minds:

o A mother's inspiration that launched Baby Einstein
o Aveda's journey from hippie to hip
o How Guinness overcame a centuries-old problem to conquer new markets
o TiVo's long fight to explain the genius of their product
o How Oprah went from person to empire
o And many more

An engrossing look at what makes entrepreneurs and business geniuses tick, this book highlights the pivotal moments in the lives of great businesses, with lasting lesson on the art of making your business a success.

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transportation, and healthcare sectors, has developed the careers of more than 7,000 scientists, and registers hundreds of patents each year. It also has a policy of allowing scientists to spend a proportion of their work time on personal scientific projects. As a publicly listed company, 3M needs to continue to generate serious revenue from its ideas. In 2004, 3M had sales of more than $20 billion and several hundred million of that figure can be attributed to the Post-it Note. The hope for the

the world). As word spread, opportunities to extend Puck’s name into a brand went way beyond bestselling cookbooks—there were plenty of other high-margin ways to turn Wolfgang Puck into a household name. By the early 1990s, there were four restaurants grossing $25 million a year, a $10 million packaged foods deal, and a series of pizza-cafes in the planning. Lazaroff was extremely savvy about forging relationships with appliance makers, for example, promising them editorial coverage in the

him, Kamprad was forced to look outside the country for suppliers and to design pieces in-house. Around the same time, Kamprad stumbled on the idea of flatpacking furniture when a coworker took the legs off a table for easier transport. Bingo. Because of the boycott, IKEA began manufacturing in Poland and, to save on shipping and storage costs, designed pieces that could be flat-packed for delivery back to Sweden. Instead of assembling the furniture once it arrived, Kamprad sold it from the

their customers what they liked and disliked about the cars they sold, then used the information to make their cars better. But back in the 1960s—and in some cases for decades beyond that—car makers didn’t really want to know what their customers thought. For James David Power III, an MBA hired by Ford as a researcher in 1959, that arrogance and myopia was, at first, enormously frustrating. Then he realized it was also a great business opportunity. Power, born in Worcester, Massachusetts in 1931,

His empire was well and truly establishing itself. Forrest introduced the Uncle Ben’s range of parboiled rice and continued to expand M&Ms, introducing the peanut version and a string of new Mars products. The bitter feud over his father’s business was not resolved until 1964 when Forrest finally took over his businesses. Frank got rid of the fancy executive rooms and brought in his austere culture. No more corporate helicopter or French chef. He introduced the five principles of Mars: quality,

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