TurboStrategy: 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly
Brian Tracy
Language: English
Pages: 160
ISBN: 0814413285
Format: PDF / Kindle (mobi) / ePub
"All the business wisdom in the world isn't worth a dime if it doesn't produce results. Brian Tracy has worked with more than 500 companies throughout the US, Canada, and 22 other countries. He has helped hundreds of thousands of people worldwide to achieve spectacular results, and now he is helping businesses reach new levels of success with TurboStrategy. ""I call it TurboStrategy,"" says Tracy,""because it is an intensive, fast, short, sharp, effective way of setting and implementing any strategy."" Now companies in all industries can get on the fast track to more focused strategy, better planning, more powerful marketing and sales approaches, and higher profits. Readers will discover the practical techniques that the most successful businesses use to thrive, even in the toughest markets. They'll also learn how to: * Maintain flexibility, the key to dealing with an ever-changing business landscape * Articulate their business's vision, values, mission, purpose, and goals-both short- and long-term *""Draw a line through the past"" and become their own turnaround specialists * Hire the best people --and motivate them to excellence Through 21 strategy points and dozens of examples, stories, and quotations from world-class thinkers and corporate leaders, Brian Tracy will show any company how to turbocharge its strategy and get its business firing on all cylinders."
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benefit from what it is that you do better than anyone else. This requires rigorous customer analysis to determine who your best potential customers are today and who they can be tomorrow. Focus Your Resources Concentration requires that you focus your vital resources of time, talent, and money on marketing and selling more and more to your very best potential customers. Sales efforts directed to your highest probability prospects yield the highest possible return on your activities. Based
in selling to your customers, the more likely it is that you will find an opportunity to take away their market share. As Sun Tzu says in The Art of War, “If you know both yourself and your enemy, you will prevail in a hundred battles.” You Must Be Clear The greater clarity you develop with regard to your competitors’ strengths and weaknesses and to the reasons your potential customers buy from them, the better able you will be to counter them and compete effectively. Rigorous competitive
a second step, you have a complexity level of two. The number two squared is four. The level of complexity has now jumped from one to four, and the likelihood of mistakes, increased costs, and delays has gone up by 400 percent. An example of this would be if you asked someone else to make a phone call for you to relay a message and get a reply. The room for miscommunication and the probability of missed messages jump dramatically. Exponential Increases If you add a third step, the number
truism that 50 percent of advertising is wasted, but no one ever knows for sure which 50 percent it is. As a result, advertising budgets always seem higher than necessary. This problem persists in many areas of many businesses today. Money is being wasted, but no one is exactly sure where and how it is happening. Low Profits or No Profits Many companies today are earning low profits or no profits because their costs of doing business are not coordinated with their sales. Many products and
improvement before they surpass you. Benchmark Yourself Against Others One way to keep on the leading edge of continuous improvement is to benchmark yourself against the very best people and companies in your business. Select a particular function, such as sales, manufacturing, distribution, or customer service, and then determine who excels in the business in that area. Find out what they are doing and copy it the very best way you can. Once you have copied the best-in-class, look for
