The Secrets of My Success: The Story of Boost Juice, Juicy Bits and All

The Secrets of My Success: The Story of Boost Juice, Juicy Bits and All

Janine Allis

Language: English

Pages: 135

ISBN: 111864817X

Format: PDF / Kindle (mobi) / ePub


Janine Allis explains how she grew Boost Juice bars into a global phenomenon.

How do you turn a single juice bar into a global company with more than 6000 employees and $160 million in global sales? Ask Janine Allis. In The Secrets of My Success, Australia’s hottest entrepreneur tells the inside story of the growth of Boost Juice, including her personal journey from housewife with no formal business training to successful entrepreneur. Along the way, she discovered the 30 business and leadership tips she calls her ‘recipes for success’. The Secrets of My Success also explores how Allis’s personal philosophy based on a love for life has brought the company loyal customers and created satisfied, dedicated employees.
• The perfect guide for budding entrepreneurs to reject the traditional wisdom that the only way to succeed in business is with a business degree
• An inside look at the successful management and leadership philosophy of one of Australia’s greatest entrepreneurs
• Includes a full-colour photo insert section.

For today’s entrepreneur looking for non-traditional paths to extreme success, The Secrets of My Success offers practical business and leadership wisdom combined with Allis’s own compelling personal story.

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confident business person. During those early years, I made sure that I understood every aspect of every decision I made. To me, the fact I cared so much about the business justified my behaviour. I painstakingly took the time in every area to get it right, from dealing with the franchising and trademarks to working on supplier relations. I was obsessed with the business. We rarely used outside companies for areas such as franchising, legal (where possible), marketing or advertising. I wanted to

confident business person. During those early years, I made sure that I understood every aspect of every decision I made. To me, the fact I cared so much about the business justified my behaviour. I painstakingly took the time in every area to get it right, from dealing with the franchising and trademarks to working on supplier relations. I was obsessed with the business. We rarely used outside companies for areas such as franchising, legal (where possible), marketing or advertising. I wanted to

make this work. A tired mess after the all-nighter, Kristie and I found a local gym to have a shower. Jeff met me at a cafe in the city and, I admit it, I had a bit of a sulk to my husband that day, and may have demanded that he buy me something that ‘blinged’. After four years of growing the business and realising what was on my horizon with the additional stores to bring on board, I was beyond tired and emotional. I must have had a furious look, as Jeff went straight into a local jewellery

so here is the best piece of advice I can give anyone who is under 35: you are just playing at business. You cannot hope to understand all the complexities and issues because many of you will be facing them for the first time. Don’t get me wrong — the older business heads love your energy and enthusiasm to attack the day with vigour and purpose. But don’t for a second think your smooth-talking, fast-thinking ways have anyone fooled — unless, of course, you have complete credibility.

Juice first started I worked from home, juggling my three sons and a growing company: the two little ones were still at home, and the eldest was at primary school. It was important to me to be home when my oldest son walked in at 3.30 pm. Eventually, my business baby (Boost) began taking over room after room of my home, and more and more hours in the day. I ended up despising my house, and particularly the rooms used for workspace, because I never got away from work. It was a relief to everyone

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