The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Michael E. Gerber

Language: English

Pages: 268

ISBN: 0887307280

Format: PDF / Kindle (mobi) / ePub

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

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which most things didn’t work the way they were supposed to. At McDonald’s, he saw something that did work, exactly as it was supposed to, time after time after time. To Ray Kroc, that was an inspiration. In fact, he was awed by it. He was a simple man. And he fell in love with the sheer enormity of the thing he called McDonald’s. “As certainly as you loved baking pies, Ray Kroc loved making McDonald’s. As certainly as you loved producing an exceptional pie, Ray Kroc loved producing an

matter that I enjoyed the sound of the scissors and somehow equated them with a professional haircut. It didn’t matter that I enjoyed being waited on by his assistant. It didn’t matter that I enjoyed the experience of having my hair washed before he set to work and that I actually believed it would improve the quality of the haircut. I would have been embarrassed to ask for these things, let alone to give my reasons for wanting them. They were all so totally emotional, so illogical. How could

business can hope to succeed. If, by a franchise, you understand that I’m talking about a proprietary way of doing business that differentiates your business from everyone else’s. In short, the definition of a franchise is simply your unique way of doing business. And unless your unique way of doing business can be replicated every single time, you don’t own it. You have lost it. And once you’ve lost it, you’re out of business! The need for Orchestration is based on the absolutely

that I would never allow myself again to be consumed by the work of my business. It became obvious to me, with a clarity that’s almost impossible to describe, how big a price I have been paying for being so obsessed with my work. And, once I realized it, I swear, it was like I was suddenly and forever free of it. Something truly freeing happened to me that night. “And it’s not as though I haven’t been working for the past six days. I have. Business has to go on, after all. But this past week was

the greatest one I can possibly be. To be spirit-full, that is, spiritual. That is to be in touch with my soul. And there, in our spirit, Sarah, is where meaning lies. There, in what your aunt called caring. It is your spirit that cares, Sarah. While your parents and teachers thought it was disruptive and tried to take it away from you, your aunt knew, Sarah, what you’ve just found out. That your spirit was waiting there all the time! It hadn’t gone anywhere; you had. And the path you are now on

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