Socialnomics: How Social Media Transforms the Way We Live and Do Business
Erik Qualman
Language: English
Pages: 336
ISBN: 1118232658
Format: PDF / Kindle (mobi) / ePub
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power
Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses.
- Lists the top ten easy opportunities that companies and organization miss when it comes to social media
- Describes where social media should reside in an organization and the necessary building blocks for success
- Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success
- Shares proper training methods for your ENTIRE organization on social media; not just the chosen few
- Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success
Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.
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Blogger: Because of its simplicity and templates, Blogger has been the choice of many bloggers for more than a decade. Many beginners prefer it for its ease of use and integration with some Google components (it was acquired by Google in 2003). It was started by Evan Williams, one of the founders of Twitter. If you have your own domain name (e.g., www.purpleicecream.com), it allows you to use this for free. Blog Search Engine Optimization (SEO) It's important for your blog articles to gain
relationships dramatically. The net is positive, but like anything there are some negative consequences. The fact that it is much more difficult to cheat is a positive development, as is the fact that we have so much more compatibility information at our disposal prior to deep relationships (although it's unromantic that there really is no such thing as a blind date anymore!). How likely is it that we will become famous because of what we post on Twitter or Facebook? Social media and digital
believe is the next big thing? Why? 8. Hold a class Skype or Google+ Hangout FAQ session with me, the author. Simply send me a note at equalman@gmail.com. Option: This can also be used as an extra-credit project. Corporate Ideas/Exercises 1. Have each member of your team complete a social media case study on one of your top competitors. Use the following format: Situation > Action > Result > Learning. 2. Videorecord a large sample of your employees (for larger companies I suggest 100
barely a third of that total had bothered to drop by in the previous week. Most of those who did were from Europe or Asia, leaving a little more than 100,000 Americans per week to be targeted by U.S. marketers.27 How do companies find the right balance between launching every possible idea through the door and ensuring they are not missing out on a great opportunity? If you have been paying attention, for success as a company in today's world it is critical to: Leverage the success that is out
boards, interactive banner placement on highly visited sites, etc.). However, All-Advantage failed miserably at execution. All-Advantage was serving ads based on what users selected as what they were interested in, but it neglected to understand that a user's mere interest does not translate into purchases, so the placement of the advertising alone was not sufficient to justify the spend. The construct was sound, but the world and technology available just weren't ready for it. The world will be
