It's Your Biz: The Complete Guide to Becoming Your Own Boss

It's Your Biz: The Complete Guide to Becoming Your Own Boss

Susan Wilson Solovic

Language: English

Pages: 169


Format: PDF / Kindle (mobi) / ePub

A "New York Times," " Wall Street Journal," and "USA Today" bestseller! Millions of employees parked in cubicles dream about starting their own businesses. And in today's economy, countless unemployed professionals are becoming entrepreneurs out of necessity. They may have good skills and ideas, but do they really understand what it takes to build a profitable venture? As owner and co-founder of the award-winning It' (formerly, or Small Business Television), Susan Solovic has years of experience in the small business trenches. In "It's Your Biz" she shows prospective entrepreneurs how to sidestep the pitfalls that doom more than half of all new businesses while dramatically improving their odds of success. The book strips away the usual dreamy calls to "pursue your passion," supplying the kind of candid, real-world advice readers truly need, such as how to: - Gauge whether you have the qualities required to succeed - Prepare for drastic culture shock - Build a business plan that works - Focus on providing market solutions - Choose partners, advisers, and employees wisely - Promote your business on a shoestring budget - Protect your company and yourself - Make the most of bootstrap financing. From planning and funding to promotion and pricing, "It's Your Biz" is packed with the practical, honest, expert guidance that budding entrepreneurs need before they set out on their own.

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about their businesses and their related industries. Use those questions as a way to begin a dialogue through social media. Share helpful articles or blog posts with your connections. Offer valuable tips and resources. Position yourself as a source of useful information. Remember, don’t make “selling” your goal; make your goal building relationships that can turn into sales opportunities. 5. Use an aggregator. Aggregators connect all your social media profiles so you can input an update just

would have ridiculed both parties for their stupidity. The defendant, the property owner, was the proprietor of a paint contracting company, and the plaintiff, the general contractor, said he’d been in business for more than 30 years. Both of them should have known better, and the result of their sloppy business practices cost them a significant amount of money. You don’t always need to incur the expense of a formal contract filled with legal jargon, but you do need to create a document that

inventing advice, inspirational inventing help, and business advice. Contact: National Association of Manufacturers (NAM). The nation’s largest industrial trade association, NAM is a strong voice for the American manufacturing community, representing manufacturers large and small in every industrial sector and in all 50 states. It is the leading advocate for government policies that reduce the cost of production and break down barriers to exports. Its staff of policy

and provide rewarding careers in foodservice. Contact: Small Business Exporters Association (SBEA). The SBEA is a nonpartisan, nonprofit industry association dedicated to the creation and growth of small and midsize U.S. business exporters. (It is also the international trade arm of the National Small Business Association.) In addition to advocating on behalf of small-business exporters, it provides members with networking opportunities and cost-saving tools. Contact:

Miller, Teresa, 57 “Minding Your Business with Susan Solovic,” 116 minority-owned businesses, organizations promoting, 212 mission statement, 74–75 mobile text messaging, marketing with, 194 Mom Invented, 214 money, making, 44–46 money issue(s), 23–25 having a “Plan B” as, 25 living without a paycheck as, 24–25 start-up capital as, 23–24 motivation for starting a business, 12–14 moving forward, 196–197 MTV, 5 multitasking, 19 Myself Belts, 42 MYTOP, 110–112, 117 name,

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