Guinness: The 250 Year Quest for the Perfect Pint
Bill Yenne
Language: English
Pages: 288
ISBN: 0470120525
Format: PDF / Kindle (mobi) / ePub
A perfectly poured history of the world's greatest beer.
"Joseph Conrad was wrong. The real journey into the Heart of Darkness is recounted within the pages of Bill Yenne's fine book. Guinness (the beer) is a touchstone for brewers and beer lovers the world over. Guinness (the book) gives beer enthusiasts all the information and education necessary to take beer culture out of the clutches of light lagers and back into the dark ages. Cheers!"
-Sam Calagione, owner, Dogfish Head Craft Brewery and author of Brewing Up a Business, Extreme Brewing, and Beer or Wine?
"Marvelous! As Bill Yenne embarks on his epic quest for the perfect pint, he takes us along on a magical tour into the depths of all things Guinness. Interweaving the tales of the world's greatest beer and the nation that spawned it, Yenne introduces us to a cast of characters worthy of a dozen novels, a brewery literally dripping with history, and-of course-the one-and-only way to properly pour a pint. You can taste the stout porter on every page."
-Dan Roam, author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
Minding Her Own Business (4th Edition)
Social eCommerce: Increasing Sales and Extending Brand Reach
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done throughout history—he headed for the big city to seek his fortune. 2 Arthur Guinness, Brewer In 1756, Arthur Guinness joined the ranks of Irish commercial brewers. He used £100 left to him in the will of Archbishop Price to lease a small brewery in Leixlip, County Kildare. By this time, brewing as a commercial enterprise in the British Isles—mainly in England—had grown beyond the status of the localized craft that it had been since the Middle Ages. Some Irish brewers had grown larger, but
of World War I and Irish independence began to clear. After the wartime declines, annual sales of Guinness products in 1920 nearly recovered to their prewar level, and they increased 10 percent in 1921, but this was a short-lived silver lining in the clouds that were gathering after the war. The increase was due mainly to a resurgence of sales in Britain. After 1922, sales fell again, hovering at just over 80 percent of the 1914 levels through the early 1920s and falling slightly in the late
nearer to the huge population concentration centered around London. The idea remained theoretical until 1932, when the issue of tariffs brought the subject to a head. As the Irish Free State and the United Kingdom were bickering and sparring throughout the 1920s over a variety of trade issues, it was thought not impossible that the British would put prohibitively high protectionist duties on beer brewed in Ireland. This was especially probable after Eamon de Valera’s Fianna Fáil party came to
company-owned steamships operating between Dublin and Liverpool survived the war undamaged. In Liverpool, Macfee’s bottling plant was bombed on May 3, 1941, and was largely destroyed. Because their work was considered vital to the war effort, Macfee was allowed to repair the facility, although the factory was not fully rebuilt and restored until 1957. During World War II, as in the previous conflict, Guinness was carrying out its production in an environment where raw materials were more
controversy over the issue of “tampering” with a beer whose formula was essentially unchanged for a century, the new Foreign Extra Stout was apparently well received because, by 1951, exports had soared to 90,000 barrels. Under Guinness Exports Limited, exports of Guinness stout for 1955 reached 140,000 barrels. They more than doubled during the next nine years to 300,000. 128 GUINNESS At the same time, the “home trade,” reached 2.1 million barrels, with 50.4 percent of that in the Republic
