Dogfight: How Apple and Google Went to War and Started a Revolution
Fred Vogelstein
Language: English
Pages: 272
ISBN: 0374534896
Format: PDF / Kindle (mobi) / ePub
Behind the bitter rivalry between Apple and Google―and how it's reshaping the way we think about technology
The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world.
Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.
Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. It's about who will control the content on those devices and where that content will come from―about the future of media and the Internet in Silicon Valley, New York, and Hollywood.
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distributor of Android phones, tried in front of a jury in San Jose. It won a $1 billion judgment, though that is being appealed. In September 2012 Apple stopped selling the iPhone preloaded with Google Maps. It replaced the app with one of its own, despite wide consumer complaints that the app was inferior. Apple is believed to be working on a video service to compete with YouTube, which Google owns. Apple has even begun replacing some Google search technology in the iPhone with search
software, they should be on your team.’ By the time the iPhone went on sale in mid-2007, Forstall controlled many of its software engineers. And when Apple launched the iPod Touch a few months later, Forstall controlled that too. * * * Fadell has gone on to start Nest, a company that makes the first good-looking, powerful, and easy-to-use home thermostat. Not surprisingly, it has all the design and software flourishes of an Apple product. It is one of the most talked about new ventures in
somebody have a big touchscreen prior to the iPhone? Well, they were too expensive. So it wasn’t like the iPhone came along and people said we should start doing that. The whole industry had been thinking about it for a long time. It’s just that it finally became a viable thing to do. No one who was in the meeting with Jobs will talk about it, and it’s easy to understand why. All entrepreneurs need to have a thick skin, but Brin, Page, and then Schmidt when he joined Google in 2001, had
mathematical calculations faster. Math, being a part of nature, was unpatentable. But by 1981, with the PC gaining traction in businesses and an entire industry of software entrepreneurs emerging, the U.S. Supreme Court changed that in Diamond v. Diehr. It said that a computer program used to calculate how long a machine would heat and cure rubber was patentable. The software was more than just a series of mathematical equations, the court ruled. It was a unique process for determining the best
a cell phone can get iTunes music?’ Because if we lost iTunes, we would have lost the whole formula,” Fadell said. Publicly, Jobs continued his harangue against the carriers. At the D conference in 2004, Stewart Alsop, Jr., the venture capitalist and former journalist, actually begged Jobs to make a smartphone that would improve on the popular Treo. “Is there any way you can get over your feelings about the carriers?” Alsop asked, offering to connect Jobs with Verizon CEO Ivan Seidenberg, who
