Content is Currency: Developing Powerful Content for Web and Mobile
Jon Wuebben
Language: English
Pages: 228
ISBN: 1857885732
Format: PDF / Kindle (mobi) / ePub
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good idea to go after a company or product rather than an individual. However, if you’re gutsy, have some proof for what you are claiming, and really want to gain some instant traffic, using this hook can give you instant credibility and build your reputation like wildfire. Most people love controversy, and when you use an attack hook, you stir it up. Making People Laugh—The Humor Hook Photoshop a funny picture or cartoon for the subject you are writing about and post it. Post a list that
a dinner table with friends can really help when I’m shooting a new video episode. What you do want to do is have an outline of points you want to cover in the video. Whether you’re shooting a thirty-minute program or a quick five-minute industry update, an outline really helps organize your thoughts. Take the process one step further, and storyboarding and scripting come into play. So what is a storyboard? It is a graphic organizer (like a series of illustrations or images) displayed in
video is ready for prime time 2. Create video versions of testimonials and case studies. There’s only one thing better than getting client testimonials and case studies: client video testimonials and case studies. Whether you capture the interview on audio or video, the personally delivered testimonial can be incredibly powerful. My company asked a handful of clients if they would create a testimonial video for us. And you know what? Eight of them did so—on their own, without our help! All you
podcast content, building an audience, and attracting advertisers will take serious effort. And it may never happen quite like you hope; it may simply be a great extension of your current marketing efforts. If that’s what happens with your podcast, you should still call it a success, no doubt about it. How well are your podcast shows presented? Is it easy for your audience to interact with the show? What’s the online viewing experience like? These are all important questions. If you decide to
last-minute sign-ups and post-event downloads. People will retweet what they are hearing, and you can follow the hashtag yourself to take questions from the audience. All promotions and collateral produced for the event should reflect the pain points of the audience, not how your company sells its products and services. You can also combine your registration with an industry poll or survey, and offer a prize as an incentive. Consider advertising with display ads on industry and partner sites. If
