Change the Way You Eat: The Psychology of Food

Change the Way You Eat: The Psychology of Food

Leanne Cooper

Language: English

Pages: 224

ISBN: 1921966416

Format: PDF / Kindle (mobi) / ePub


For many people, food is no longer something to 'enjoy' as the stuff that nurtures us, keeps us healthy. It's something to 'control', 'do battle with', all in a warped quest to 'be thin' and live up to society's photoshopped ideals. Plus there's the obesity epidemic where we've trained our tastebuds to crave the fat, salt and sugar that so much junk food is saturated with. By examining the psychological factors that encourage us to eat more than we know we should, as well as the tricks used by marketers to influence what and how much we eat, 'Change the Way You Eat' provides the tools for readers to take ownership of their eating choices so that lifelong change can take place. Discover how: * our stage of life, gender, financial resources and values all influence our food choices * branding, packaging and labelling combine to manipulate our shopping habits * our inbuilt taste preferences can determine the food we're drawn to, and how to reprogram them * our environment - from the type of music playing while we eat to the number of people we eat with - can all affect our eating habits * our personality and emotions can determine our food choices and habits, and * we can implement our newfound knowledge to take back control of our plate, become conscious eaters and gain real enjoyment from nourishing ourselves in a way that promotes long-term health and happiness.

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overeating to our hormones and chemicals—and the ‘chicken or the egg argument’ rears its head in this regard from time to time; nonetheless we must concede that a host of hormones, receptors and chemicals appear to be involved in our food intake regulation. A cascade of events leads from feeling hungry, to eating and then satiety (feeling full). Each step in the cascade involves myriad biochemical and physiological processes that are beyond the scope of this book. However, it’s helpful to have

happens is not yet clear. Figure 4: The hypothalamus 7 The parts of the brain involved in our motivation to eat are quite complex and are more of a network of interrelated areas extending from the mid-region of our brain (referred to as the midbrain) through to the outer areas (cortex). Study in this area has led to some great advances in the field of disordered eating (including both under- and overeating). Logically, any dysfunction, damage or imbalance in the neurons in these areas will

important and this should include, as one of the most influential, self-monitoring. You then need a selection of the following (depending on the individual and the situation). Formation of strong goals. Regular feedback you can give yourself and from others who might be involved on how you are going. Re-evaluations of your goals. In other words, you need to be clear on where you are heading, how you intend to get there and how you will know if you are on the right track. Self-monitoring appears

manufactured foods are now making their way onto the stage in developing countries, so much so that we see countries such as Mexico now second only to the United States in obesity rates and some South American nations’ rates of obesity increasing faster than most places in the world. Table 1: Obesity rates in the OECD for adults (percentage of population)3 How is your country faring? Australia has seen a rise in overweight and obesity in adults since 1995 (that was the last national nutrition

without intervention. The World Health Organization (2010) suggests that some 5 per cent of global mortality can be attributed to obesity. In 2003 having a high body mass was thought to have been the cause of 7.5 per cent of disease and injury in Australia. This sits behind only tobacco (7.8 per cent) and high blood pressure (7.6 per cent). Statistics are a great tool to really ensure a message hits home, and I am sure you get the picture. But while many countries are still struggling, others

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