A Whack on the Side of the Head: How You Can Be More Creative
Language: English
Pages: 256
ISBN: 0446404667
Format: PDF / Kindle (mobi) / ePub
This is the 25th anniversary edition of the creativity classic by Dr. Roger von Oech.
Over the years, A WHACK ON THE SIDE OF THE HEAD has been praised by business people, educators, scientists, homemakers, artists, youth leaders, and many more. The book has been stimulating creativity in millions of readers, translated into eleven languages, and used in seminars around the world.
Now Roger von Oech's fully illustrated and updated volume is filled with even more provocative puzzles, anecdotes, exercises, metaphors, cartoons, questions, quotations, stories, and tips designed to systematically break through your mental blocks and unlock your mind for creative thinking. This new edition will attract an entire new generation of readers with updated and mind-stretching material.
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right write “Hard.” Now take a moment and look at the following concepts. Those you associate with being soft, put in the “Soft” column. Those you associate with being hard, put in the “Hard” column. This is a subjective exercise, but you should have a general feeling for soft and hard things. Now take a moment to think about this question: how would you compare the “Hard” list with the “Soft” one? Objective versus subjective? Quantitative versus qualitative? Masculine versus feminine?
After my run, I would take time to pet him, cool down, and throw his tennis ball. So stopping at Aslan’s house became the rule for having a nice ending to a fun run. But things have changed. His owner moved away and took Aslan with her. Nevertheless, whenever I take this route, I still stop at the same place — even though Aslan no longer lives there. There are probably more pleasurable places to end my run, but because I’m following an obsolete rule, I haven’t looked for them. Here’s another
cities at night where pedestrians would know that the glowing object up ahead is something they don’t want to step on. This discussion didn’t lead to any new dog food products, but it did lead to several practical cattle feed ideas. One is a way of putting grass seed in cattle feed as a way of reseeding range lands. Another is creating a fluorescent salt lick. Wild life rangers could then more closely monitor targeted animals. A third is a “pesticide” (nontoxic and nondigestible) that harmlessly
paragraphs describing a problem you’re currently trying to solve. Here’s the twist: if you’re a male, write it from the viewpoint of a female; if you’re a female, write it from a male’s point of view. At the very least, you’ll generate some interesting stepping stones. Tip: Laugh at yourself. What are the funniest two things you’ve done in the past year? What did you learn? * * * [15] Of course, perceiving things backwards is not without its problems. The story goes that William Spooner
thinking workshops for the executive staff of a large computer company. The president had called me in because he was concerned about the stagnant thinking environment at the top. It seemed that whenever his subordinates would make a proposal, that’s all they’d make — just one. They wouldn’t offer any alternative ideas. Since they had been trained to look for the right answer, they usually didn’t go beyond the first one they found. The president knew that it was easier to make good decisions if
